PBM Wins Lawsuit

This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.

You all know that I have worked very hard to provide breast milk for Little Sister. You all know how strongly I believe in breastfeeding. You all know how angry I am with Nestle for what they are doing in Ethiopia. You are probably also aware that Big Brother drank formula when he was a baby. When we picked him up from Guatemala he was drinking Similac so that is what we used. And now I think I can feel confident that they were the company I used. Because it turns out that Mead Johnson (the makers of Enfamil) are underhanded and deceiving as well.


In case you have not heard PBM Products (the company who makes generic brand formula found in Walmart, Target, and many other stores) has won a lawsuit against Mead Johnson because of a commercial they ran. The commercial insuiated that Enfamil LIPIL is healthier than generic brands. The plain and simple fact about formula is that it is regulated by the FDA, which means that ALL brands are the same nutritional value. So, the lawsuit was basically a false advertising suit and it is accurate. PBM won $13.5 million dollars. And personally, I am glad. I am glad that Mead Johnson will be paying for that one.

I only wish they could have to pay back all the families who paid extra money for Enfamil. Over time it will cost a family extra hundreds of dollars. And personally I could use that hundreds of dollars. So, I am very frustrated with Mead Johnson for kicking people while they are down. Because in truth most moms who have made the decision to feed their babies formula are already cautious and feeling a little guilty.

We all know that breast milk is best. And the truth is that all moms (even those of us who have given our babies' formula) want our babies' to be getting the best thing they possibly can. I know I was desperate for my baby to get the best thing out there. And so when someone suggests that one formula is better than another we moms are ready, willing and able to jump through whatever hoops we have to get what is best for our baby. So, Mead Johnson I say Shame on you as well.

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Posted on 12/21/2009 Labels:

4 Comments:

  1. Good to know....too late. I gave Formula to Z for 3 months. we mostly used enfamil, because we thought they were the best. I looked one day and read the back of the target brand. it actually had better nutrients that enfamil and was half the price. we switched that day but still felt guilty about 1. having to wean (long story) and 2. buying store brand over main brand.

    good to know!
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  2. I think for moms in America it comes down to research and education.

    I had to supplement one of my breastfed sons with formula but had researched beforehand because I wanted to know exactly what I was putting in his body. I think there is a want to believe advertising and to think that companies would never put harmful things in their products. But as my kids get older and have started to eat other products I have been shocked to realize what companies are feeding us (literally and figuratively).

    Of course, research and education is not likely possible in other places in the world. There, advertising and a lack of choices, rule.
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  3. I have to disagree. I had a very bad experience with PBM formula, which I wrote about a long time ago. The nutritional value is the same, but the ingredients are not. I paid the extra for Enfamil and was glad to do so after the bad experience my baby had. Some babies may do perfectly well on generic formula, but others are sensitive to the subtle differences between generic and name brand formulas. In my opinion it is equally shameful for PBM to market their products as identical to name brand (including copying their packaging), when they are not identical products.

    Considering your past posts, I am rather surprised that you would even do a sponsored article for *any* formula company, especially when you have not used their product.
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  4. Carey, It is true that we, as the parent - or even as the consumer, need to do our research. However, I feel strongly that a company should not go around falsely advertising - and even more so when it comes to our children. I think people are ESPECIALLY susceptible to it when it is for their kids. As for the rest of the world, well I wrote a post a week or so ago (it's the one linked above) about my thoughts on Nestle and their advertising in Ethiopia. UGH!!

    Jennifer, I understand and actually agree that having the same nutritional value does not make the product the same. We all know that - we all buy some generic and some name brand things on a regular grocery trip. Taste, or specific ingredients that upset someone's stomach are not the point. Personally, I planned to put Big Brother on Similac even before I knew that was what he had. I had seen many children have a very difficult time on Enfamil and no one ever have trouble with Similac. I knew I would buy Similac. And I would again if I needed to because it is what worked for me.
    That does not negate my outrage at a company deliberately deceiving the public into purchasing their product. And that is why I was comfortable writing this post. And as for not having used the product - that is simply not true. In my almost ten years of daycare I used pretty much every brand of formula out there. The parents provided it but I fed it to babies and saw what happened when I did. I saw how it worked. I am very familiar with formula.
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Thanks for your kind words! I love hearing from you.

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